Pizza Hut UK needed to review the design of their units for the 2002 programme in order to establish a prototype for their larger 2003/4 development schedule. They wanted to move away from their brand image of the ’Red Hat’ hut towards a more contemporary design, as research had shown that the market for family restaurants was changing.
SPACE & PLACE was appointed to design the new model and develop this as a standard building package that could be rolled out across the UK. Each standard unit has a highly developed plan which is easily recognisable to regular customers. Cool interiors and contemporary furniture and fittings enhance the comfortable interior design, attracting the target market of families, teens and young couples.
The ’Red Hat’ roof has been replaced with a clean sweeping curve formed of glulam beams, whilst inside the ceiling has been left open to promote the feeling of space. The external envelope is mostly formed of curtain walling, allowing windows from floor to roof, thus maximising natural light into the restaurant. Each window opens fully and permits al fresco dining on terraces.
S&P worked on Pizza Hut UK schemes at Admiral Park in Eastbourne, Greenwich, Basingstoke, Exeter and Truro. The project cost £2m.