Keith Ashton
I’m proud to lead the exceptional S&P team, where I bring my creativity and thought leadership to every challenge. My career has taken me from working with the Royal Household to significant roles in the sports and leisure sector, including serving on the board of Swim England and chairing BISL’s sport sector. Now, as a Non-Executive Director of British Swimming, I’m deeply committed to the success of GB’s Olympic and Paralympic athletes, and I’m passionate about driving excellence in sports and leisure at every level.