Freeport Kungsbacka is situated 25km South of Gothenburg and offers 17,700m2 of retail with complementary food offers and leisure facilities for children.
The brief from Freeport was to produce a design, which would be contemporary, yet harmonise with the local environment and culture of the Swedish community. SPACE&PLACE’s design carefully balanced a traditional vernacular style with the ultra-modern to achieve a distinctive, customer-friendly, up-beat shopping destination.
A dynamic glass pyramid feature marks the single entrance to the scheme. A familiar village-like design was adopted, with a series of streets and squares forming a single route. Each street and square has a distinctive character, creating a real sense of place.
The squares are covered with glazed pyramids, echoing the entrance feature, and are accompanied by a variety of sculptures.
Kungsbacka is one of a number of European Designer Outlet Villages we are working on with Freeport. The project cost £18m.